Why Buy Local when most
everything is cheaper on line?
read that many people are very happy with the way Amazon
and others do business. They say that small businesses
should give up and close their doors since they can't
compete. (Amazon reportedly earned $1.55
billion in shipping revenues in 2011. But, they spent $3.99
billion in shipping and fulfillment costs for a net loss of
2.4 billion dollars. Local stores cannot compete with that
kind of deficit spending.)
Amazon using their vast resources to under price products
in one industry after another to destroy their
competition? That is a judgment call that each of us
should make before we order from Amazon, Target, Wal-Mart and others doing
the same thing on a smaller scale.
about what your town would be like without its small
businesses. Where would you and members of your family
work? What if the only store in town was Wal-Mart or a
catalog store owned by Wal-Mart? Wal-Mart and fast food
restaurants can only hire so many people and they don't
offer a large variety of challenging jobs or internships
leading to more challenging jobs and better incomes.
Money spent at your local Wal-Mart does not stay in your
Social, Groupon and daily deal offers sound good, but, a
small business can't stay in business selling its goods
and services at or below its cost. (Big corporations
sometimes sell below cost until they destroy their
competition and then jack their prices up.)
or someone you know (family or friend) looking for a good
job? Do you have children who are tying to get their
first real job? Or, who just finished high school or
college and are looking for a full time job? Without
small businesses where are they going to find one?
businesses built our wonderful country. They provide the
foundation for our communities. They provide jobs,
expertise and a place to go when we can't stand it
anymore and need to get out of our homes or apartments.
small businesses charge more than Amazon and corporations
like Wal-Mart. Because we don't ship massive amounts of
products we don't qualify for the rock bottom shipping
rates and below wholesale prices that corporations demand
and receive. Since we don't buy millions of an item,
Amazon and others can sell products retail for about the
same price that we are able to purchase them wholesale.
And, we don't have expensive lawyers and accountants to
figure out how we can avoid paying or collecting taxes.
I read an article that stated that Amazon paid $55
million dollars just on Pay Per Click (PPC) ads in
2011. (Those are the ads that are at the top of the page
when you do a Google search.) Small businesses can't
compete with that level of advertising. But, we are here
when you need help or advice or need to exchange a
product. We speak the language you do
and live in and support your community.
government isn't the solution, it is a big part of the
problem. We can do our part by supporting our local
retail businesses as much as possible. If we don't they
will close and our children and grandchildren will be
working for the government, big corporations, chain
restaurants and the few remaining small businesses that
are selling hand made items or providing services that
aren't big enough to attract competition from big
How many store fronts are vacant in your neighborhood?
Have you lost a store that you used to visit? Less than a
mile from my store is a 12 store strip mall. Half the
stores in that mall are gone. A bigger mall where my bank
is located is almost a ghost town including a vacant
building that used to host a Wal-Mart store. And the
43,000 sq foot anchor store, across from my bank, in
another mall next to Office Depot, remains empty.
The store on the other side of Office Depot has also
closed its doors.
All I'm asking is that you think twice before saving a
dollar or two online. If losing the small businesses
(that pay taxes and invest time and money in your local
community) isn't important to you, than buy everything
online or at Wal-Mart. But, don't complain when you are unable to buy
something locally, in an emergency, because there isn't
anyone left to sell it to you.
our choice. What we do today will determine the quality
of life and opportunities that our children and their
children will inherit.
Ron Nixon - Owner
RWR Innovations LLC
Ralston Area Chamber of Commerce -
Bellevue Nebraska Chamber of Commerce - ITEX (barter alternative to money)